Stephanie Pemberton
Stephanie Pemberton is the CEO/Founder, of Bad Granny Media, a marketing, research and content creation agency that manages advertising campaigns for corporate clientele. As CEO of the company she manages day to day operations and also coordinates the operations direction of the company’s affiliated companies Planting Seeds, Decoded and Bad Granny, which she also founded.
Career
In 2010, she graduated with an Honors in Business Administration from the Richard Ivey School of Business at the University of Western Ontario. During her course of study, she was involved in the school community as a debater, student affairs representative, writer for the school newspaper and volunteered at the Ivy Therapy unit on the university hospital.
Upon graduation she gained two (2) years of work experience as an investment analyst and a further year of experience as a credit analyst, before she left her corporate occupation to pursue her entrepreneurial ventures.
In late 2014 she co-founded the Caribbean’s first successful automotive TV Series, “Bad Granny”, which is now on its fourth Season, with partner Jason Reece. As Managing Director, she grew the business, which has now expanded into a group of companies that include, production and film, engineering of marketing trucks, automotive product distribution and sales and automotive events.
Two years later, she launched Bad Granny Media, a production company, with a commitment to creating meaningful content and campaigns for their own brands, as well as external clients. Since then, the company has grown leaps and bounds, building a large following of enthusiasts. Bad Granny Media has employs 15 certified professionals who work in tandem to service 16 corporate clients. The company has produced over 120 episodes of multiple shows, over 100 corporate commercials, conducts research projects, events and manages digital and mainstream media corporate campaigns. Bad Granny Media and Productions is committed to adapting and evolving as a company, in order to thrive in a rapidly changing world. They continue to build brands and TV shows, fearlessly and with full confidence in their team and its unique skill sets.
Favorite Quote
“Winning is great, sure, but if you are really going to do something in life, the secret is learning how to lose. Nobody goes undefeated all the time. If you can pick up after a crushing defeat, and go on to win again, you are going to be a champion someday.”
– Wilma Rudolph
Passion for Planting Seeds
The concept behind Planting Seeds is not one that I can claim any credit for as a producer. Entrepreneurial programs and TV Series to educate the general public on the interactions between entrepreneurs and investor spans across the globe.
Furthermore, the interaction between entrepreneurs and investors can be traced back centuries ago, where, during the renaissance era, merchants and tradesmen emerged to create e-commerce. They became skilled at their craft, and actively found financiers to fund their projects and mass-produce their products, which lead to trade and expansion across country borders.
Entrepreneurship continued to evolve throughout the colonial expansion, the industrial revolution and into the 20th century where the increased use of mass media advertising changed the way entrepreneurs marketed products. It then evolved even faster, into the information age, where consumers now had the ability to research anything, which made the competitive arena, for any business much harsher and thus the need for more innovation more important.
Today we stand, as the New Age entrepreneurs, where we have less time to capitalize on an idea. The world is moving faster, it is demanding more of us, at a quicker pace, and for a cheaper price. For me, it is an exciting time to be an entrepreneur, and assisting others, who have the drive and passion that I do, gives me a sense of belonging, that I cannot quite explain.